Targeted Outreach Through Local Insights: Lander, Wyoming Research Campaign

To help expand State Farm’s presence in rural Wyoming, I conducted a detailed market research project focused on Lander and Dubois. This campaign identified key demographics, community interests, and high-engagement opportunities to tailor marketing efforts for increased lead generation and brand visibility

Project Overview:

I designed and led a localized marketing research campaign for State Farm, focused on understanding the unique needs and preferences of Lander, Wyoming residents. The goal was to help our office increase policyholder engagement and identify new customer opportunities in a smaller market.

Key Objectives:

• Identify underserved areas with growth potential

• Analyze local demographics and lifestyle factors

• Align marketing messages with community values

• Discover platforms and events that drive local engagement

Research Tools & Tactics:

• Census and local housing data analysis

• Social media listening and audience behavior

• Community mapping and event calendars

• Survey feedback from nearby leads

Outcome Highlights:

• Created a Lander and Dubois-specific customer profile

• Suggested tailored messaging for outdoor, ranching, and family-focused audiences

• Designed flyers and social media posts aligned with regional culture

• Recommended partnerships with local events for sponsorship and outreach

Software Used:

• Canva (Design)

• ECRM (State Farm Client Information Program)

• GIF System (County Assessor Website for county demographic research)